Out-of-stock shelves cost retailers and distributors millions of dollars in lost revenue and damaged customer goodwill. By adding data-driven intelligence to the distributor’s field sales system, distributors can eliminate six common causes of shelf holes.

Grocery distributors operate on razor thin margins, compete with each other for limited retail shelf space and may face penalties from retailers for excessive out-of-stock products. Retailers keep a daily watch for shelf holes, knowing that empty shelves anger their customers, and lead to lost sales, not only of the item that is out of stock, but often of other items on a customer’s list should that customer decide to look for the product at a competing supermarket.
 

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